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Pivoting Your Business Model: When, Why, and How
Recognize when to pivot your business, examples like adding services or changing markets, financial implications, and communicating with clients.
Sep 24, 20294 min read
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Recognize when to pivot your business, examples like adding services or changing markets, financial implications, and communicating with clients.
Recognising when to pivot, types of pivots (new service, market, model), planning the transition, and financial considerations.
Service bundle psychology, designing basic/standard/premium tiers, pricing for profit, upselling from bundles, with examples.
Adjust prices by season and demand. Peak vs off-peak rates, surge pricing ethics, communicating changes, and examples for trades.
Master cost-plus pricing: the formula, calculating materials, labour, overhead, setting markup, pros and cons, and common mistakes to avoid.
Learn what value-based pricing is, how it differs from cost-plus, when it works best, and how to assess client value with real examples.
Cost-based vs value-based pricing, competitor analysis, avoiding undercharging, when and how to raise prices, pricing psychology.